New jewellery trends for upcoming wedding season
Here are some latest wedding jewellery trends.
Chic narratives in silver
Ace silver jewellery designer Sangeeta Boochra talks about the growing demand for silver jewellery in India and abroad, how rebranding and re-launching of her online site helped the company stay ahead of the curve during the pandemic.
Shruti Sushma’s modern love has the power to charm
Shruti Sushma, a contemporary Indian jewellery brand with stores in Ahmedabad and Bangalore, is whipping up a storm worldwide with three collections at the moment – Modern Love, personalised initials and charms, and limited-edition pieces inspired by anything and everything that catches their fancy.
Apurva Kothari’s enchanting silhouettes
Mumbai-based jewellery designer Apurva Kothari’s hidden secret is his mastery in integrating classic and contemporary motifs in his high-end creations that are reminiscent of vintage styles. Amplified by handpicked rose cuts, fancy-shaped diamonds and luminous gemstones, Apurva’s one-off creations are influenced by Mughal motifs and Indian art.
Omni-channel approach is the way forward: Ketan Chokshi
Baroda-based Narayan Jewellers by Ketan and Jatin Chokshi is among a handful of high-end jewellery houses that have often represented India at global red carpet events such as the Oscars and New York Fashion Week.
The futurist: Harshad Ajoomal
HARSHAD AJOOMAL, jewellery designer and founder of H. Ajoomal Fine Jewellery, has always been way ahead of his times. An aficionado of art, architecture and jewellery history, he believes in having a steep learning curve.
Amrapali is proud of its Indian DNA: Tarang Arora
Amrapali is one of the first Indian brands that earned recognition abroad — it has become synonymous with Indian jewellery among the global audience.
Platinum jewellery is going to make a comeback this year
Indian jewellery buyers, predominantly millennials, are looking to build value through their resources and reinforce their close relationships and self-affirmation. There is a strong willingness to spend on precious jewellery and this sentiment offers an ideal opportunity to reinforce the power of platinum as a metal to build and uplift life.
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